Irrespective of the kind of business you have – whether you are part of a retail chain, small sized based or if you are a link in business to consumer chain, marketing plays an important role. There are various ways of reaching out to your client base- Direct Marketing being the most beneficial and impactful amidst others. A lot can be achieved with direct marketing that will help you reach out to millions of prospective buyers. Undoubtedly, leaflets are the best modes of direct marketing.
So, here are 4 things to keep in mind when designing and printing your leaflet.
When you are planning to print a leaflet, the first thing that you need to keep in mind is to properly utilize the space. Firstly, understand the fact that less is more. A carefully laid out small or medium sized leaflet can do wonders. No one wants to browse through a huge chart paper sized leaflet. So, keep the size in mind. Also, ensure that you fill up the leaflet with care. Try to keep the message clear and clean. Declutter is the mantra. Your leaflet needs to be eye catching and not a thesis. So, while you may be tempted to write paragraphs about your product or service, try and refrain from it.
Make your leaflet eye catching and interesting by using images. Again, the mantra is to declutter. Use only a few selected photographs of high resolution that will help to convey your customers just what your product offers and also what they can expect from the product. However, choose the best images and lay them out in such a manner that it catches the eye easily.
Many times, we get so carried away with the joy of making our leaflet colorful that we end up using a color scheme that is either not bright enough or not readable. Try and avoid using a light color font on a dark background as the same will be difficult to read. Also, when you are designing a leaflet, chances are that you might want to highlight a few special offers like “50 % off “, “Monsoon sale” and so on. Ensure that you change the font to a bigger size and use a bright color scheme to attract the attention of the reader. Also, the font size of the entire matter on the leaflet should be such that the reader can easily read through the content.
When we talk about the quality of the leaflet, we basically mean two things. One is that the quality of the paper used for the leaflet should be good and not too thin. A thin paper gives an impression that the quality of the product or service rendered by you might also not be up to the mark. Secondly, by quality, we also refer to the quality of the layout. As in, choose the layout, pictures, and content with utmost care.
So here are the 4 things to keep in mind when designing and printing your leaflet that will help you make an impact amongst your customers.