You may have heard the web gurus tell you some leaflet marketing myths, mainly that leaflet marketing and direct mail are old hat.
Yes, we’ve seen a rise in social over the last ten years and now most of your customers are choosing to be on online forums such as Facebook and Instagram to get their social fix. This also means many advertisers have moved their marketing efforts to these platforms.
Social media has also given customers a direct channel to address their queries to, as well as voice their discontent. In fact, We’re very much behind social media and digital marketing as a means of delivering the best possible customer service.
However, that’s not the end of the story.
Leaflet drops still have their own special place in customers’ hearts. We’ve got the stats to prove it.
79% of people interviewed claim read leaflets and 38% will even hang on to them. How can you keep hold of a Facebook ad once you’ve already scrolled past it?
This is important for companies to note, since 30% have seen a rise in response rates due to a leaflet campaign, and 88% of survey respondents report an increase in brand awareness thanks to a door drop campaign.
So, what are the key takeaways?
While 88% is a high rate of recollection, how can you translate that into actual actions taken?
- Where possible, focus on one key offer in your leaflet to keep customers’ attention.
- Our advice is always to be clear about what you want the customer to do next. Add a call to action e.g. “Phone this number” or “Redeem this voucher code”.
- Incentives are always a great way to get more responses. Don’t worry about selling your services too cheap – If you can entice someone with a 10% off voucher code, they’ll be more likely to buy from you in the future.
Our infographic debunks some of the most annoying leaflet marketing myths around.