Leaflet design seems easy enough. You’ve chosen your layout, you’ve got Photoshop open and ready to go and suddenly creative block hits you like a football to the head.
How on earth do you transform the information in your brain into a beautiful leaflet that residents will want to frame above their fireplace?
Create a simple leaflet design layout with grids
To keep your leaflet neat and consistent, think of it as a grid with elements placed in a regular fashion. Divide your page up into columns and rows. Elements filling the grid spaces can be short paragraphs, photos, banners, vouchers and a form.
It may help to physically draw it out on paper to free up some space in your mind and structure your ideas.
Keeping your grid in mind helps you organise all the information in a way that is easy on the eye and so potential customers are more inclined to view the information for longer.
Use negative space
Give each element some breathing space so that your design doesn’t become cluttered and difficult to read. You want the key elements to stand out with margins around them to add impact.
Besides negative space, you may opt to separate your elements with these alternatives:
- Dividing lines – a colourful horizontal line that spans only part of the width of your column. This can be in your brand accent colour.
- Colour-blocking – Using different coloured backgrounds to create a chequered or tiled effect.
- The zig-zag – Arranging your elements in an alternate fashion keeps readers reading on, and no one element is too wordy.
Find your font
Finding fonts to go with your flyer design can be tricky. Firstly, don’t be tempted to go for more than two main fonts. Assuming you already have a font for your business name or logo, to find a good partner font, we suggest you use a tool such as typ.io or fontpair.co.
Other ways you can mix up your fonts are:
• Use a script font or a serif font with a sans-serif
• Highlight keywords in bold, underline, in italic or with a different colour.
• Give the text a background colour.
• Printed letters should be 12pt for body copy and headers should be larger.
• Use quotes to break up your text – For example, a testimonial from a happy customer.
Choose your colours wisely
In your leaflet design, colours should be kept to a palette of 3 or 4 colours including your background colour. So, you may have two brand colours (for example, red and blue) plus a white background and a charcoal grey for your text.
You have your main colour, for example, blue, for some of your background sections, and then you have red as your accent colour, for highlighting certain lines of text or for framing a key paragraph.
If you only have one brand colour and you’re not sure what to put with it, try Adobe Color to help you find a matching or complementary shade.
Dazzle them with images
People process images 60,000 faster than words. In the recent film The Current Wars, Thomas Edison, played by Benedict Cumberbatch, takes his investors to Menlo Park to reveal the future of electric light.
He made them imagine the unimaginable by showing them magic right before their very eyes. The role of your image is to give customers a sneak peek into their own futures with your product, sewing the seed for aspirations.
Ensure your images on your leaflet design are of a high resolution so they don’t appear pixelated when you get them back from the printers.
Show them the next step
There is no point in sending them a letter if they don’t know how to reply, or what to do next. Give the reader all the options for getting in touch with you, offer them a voucher with redemption instructions or include a form to send back.
Prepare the document for print.
Your document should be set to the correct dimensions before you begin your design. Your design should be 300dpi (dots per inch) and set to the CMYK colour range. You also need to include your bleed and crop marks. Most bleeds are around 3mm but check with your printing company to find out what they use. This is because the printers won’t print to the edge of the paper. Instead, they will trim off the margins afterwards so your final document will have beautiful edges.