When you’re mulling over your next leaflet campaign, it’s a good idea to revisit the greats of design, advertising, marketing and, well, just life to inspire you. We’ve picked just eight to start you off.
“There’s no shortage of remarkable ideas, what’s missing is the will to execute them.”
SETH GODIN
First of all, you have to be ready to put your great ideas into action, so don’t be afraid to try. Even if you have to tweak your ideas later, it’s better to put something imperfect into the world than keep your ideas in your head forever.
“Stopping advertising to save money is like stopping your watch to save time.”
HENRY FORD
Advertising is how you tell people about what you’re selling, so if you stop promoting your business, you won’t attract new customers and your business will never grow.
“The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.”
CHARLES EAMES
When you put your leaflet together, the design needs to be helpful for your customers to find all the information they’re going to need before they can buy into your product or service.
“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”
DAVID OGILVY
The most important things to consider in your advertising copy is honesty, so don’t put in false claims. It might get you a quick win, but over time you’ll lose out on repeat custom.
“Make your customer the hero of your stories.”
ANN HANDLEY
Your leaflet isn’t about your business, so don’t fill it with lots of boring blurb detailing your history. Focus on how the product solves your customers’ problems here and now.
“You can’t use up creativity. The more you use, the more you have.”
MAYA ANGELOU
When you start designing for leaflets it’s easy to get blocked creatively, but the more leaflet drops you do, the easier it gets to think up brilliant ideas.
“When people feel insecure about something, they look around for validation. Show them that other people trust you.”
FRANCISCO ROSALES
Depending on your business, it’s a good idea to use testimonials or before and after pictures to prove your product or service lives up to what you say about it.
These are some of our favourite quotes for leaflet marketing. What are yours?