There are few industries more perfectly suited to print marketing than real estate.
While many companies have gone online, there’s a lot to say for popping into a local shop to see what homes are available in the nearby vicinity.
This makes sense as you have instant access to local expertise with knowledgeable staff.
There’s a thrill when customers leave the shop with a clutch of information sheets showcasing images of available homes, one of which could be their future home.
By presenting these homes on paper, it makes it more immediate and more real. The internet then comes into its own as a tool for further research.
Print marketing is an essential sales means of garnering respect for the brand and also as an aide-memoir to home hunters looking for their ideal match.
When people are considering buying a home, they may not have visited every estate agent on their local high street. In fact, they may only have performed a cursory search. If they receive a postcard from you featuring a selection of listed properties, it might encourage them to pay you a visit to find out more.
Likewise, leaflet marketing is necessary for attracting new vendors.
Thanks to marketing personalisation, clever estate agents can carry out very targeted campaigns featuring a home that’s recently sold in the neighbourhood in the very same street. By showing an example of a house a few doors away from them that’s sold for a high price tag, the postcard recipient will be compelled to consider if they want to put their own house on the market and use you as their agency. Now you’ve given them the social proof, why shouldn’t they trust you?
Three Tips for Postcard Campaigns
Be specific
Door drops and leaflet marketing allow you to be specific about who gets your marketing messages. With UK Leaflet’s bespoke mapping tool, you can get very granular about your audience and deliver to the right letterboxes.
Use solus delivery
Solus distribution is superior to shared deliveries because your leaflet will be the only one that lands on the doormat. It means the recipient’s eyes will be on your leaflet and yours alone, creating more impact.
Track your campaigns
Our delivery teams use GPS tracking and handheld trackers so you can keep tabs on your campaigns. You can rest assured, therefore, that the postcards are getting to their destination. Not only that, but we recommend you use a code on the leaflet itself, perhaps a voucher code for a free valuation. When respondents submit their code, you will be able to isolate which campaign is bringing you success.
If you’re serious about attracting the right clients through leaflet drops, then request a quote today.