The Bare Necessities: Leaflet Must Haves
With lockdown restrictions beginning to ease, business is officially back – hallelujah! Whether you’re an independent coffee shop or a self-starting beauty business, now is your time to really shine, and show clients both old and new what you really have to offer!
Leaflets are a fantastic way to get your message out there, providing they include all the basics, and give your reader a real understanding of who you are, and what you intend to offer them. We’ve popped together an easy to follow guide, covering the leaflet must-haves so you get your foot in the door and attract interest in your business from paper to in-person!
#1 Be On Brand
Tip number one, is perhaps the most important. You want your leaflet to clearly reflect your business, so that it is easy for people to connect the informative literature they received through their door to you.
It’s important that you incorporate your brand’s colours throughout your leaflet as it’s reflective of who you are as a business. No doubt you spent hours deciding what shade of blue, red or pink, was the right one for you and your brand, so make the most of it and incorporate it within your offline marketing too!
Similarly you will have also dedicated a lot of time and brainpower into creating the perfect logo to reflect the brand you’ve worked so long to create. This is why it’s vital that your logo goes onto your leaflet, you want to be easily recognised by potential customers, and leave them with a strong professional impression of your brand.
#2 Eye-catching Imagery
So you’ve selected the colour scheme to align with your brand, and now it’s time to add further visual impact with some stand out imagery.
You need to select images that are strong, but not distracting. A good selection of visuals creates a point of interest to the reader and a reason for people to invest their time into the content within.
Make sure the images clearly reflect your services. If you’re a removal firm, you could include an image of a branded van? If you’re a hairdresser, perhaps you could include an image of your team within the salon? Let the reader know who you are.
#3 Relevant Content
On a leaflet, every word counts.
You want the audience to clearly recognise what it is that you’re trying to sell to them, and the services that you hope to provide. Short, snappy, sentences are perfect for leaflets as they are easy to read, they entice the audience to read on, and they give a clear indication of your overall goal.
Within your copy you want to outline your purpose, clearly advertise your products or services and demonstrate why the customer should give you their business.
#4 Appropriate Tone Of Voice
So you’ve decided on the type of content that you want to include, but now it’s time to make it a little more personal. The tone of voice that you decide to adopt in your leaflet is important as it helps to establish a relationship between you and the reader.
Select a tone of voice that reflects your brand appropriately and professionally, and make sure that the leaflet remains direct and engaging to the person that is reading it.
#5 Shout About Your Offers
A fantastic way to draw in potential clients is by providing some exclusive offers directly onto your leaflet.
If you’re offering new clients 20% off their first order, then let them know about it! Make it stand out on your leaflet’s design and let it be a show stopping feature, providing people with a reason to divulge into your copy.
#6 Contact Details
Another very obvious one (we hope)!
Whilst it’s easy to get carried away with all the fancy add-ons that your leaflet can have to stand out, making sure your contact details are clear and easily readable on your leaflet is very important. After all there’s no point shouting about all you can do, and then having readers struggle to contact you!
So make sure your details are easily identifiable and stand out on your leaflet for your potential customers.
#6 A Call To Action
Last but certainly not least, is ensuring your leaflet has a clear call to action. You want to transform your reader into a customer, and an effective way of doing this is by giving them a clear instruction, and a means to do something useful with your leaflet.
Your call to action can take the form of a website link, an identifiable social media profile (e.g. your Instagram or Facebook handles), or a QR code – the list is simply endless. Just make sure there is an obvious action for your potential customers to take to make your leaflet effective.
And there you have it, your top leaflet must haves! To add a little more flair and to take your leaflets to the next level, contact us about our personal designing services!