If you’re a food outlet that has been ordered to close and so you’ve decided to become a temporary takeaway instead, then here is what you need to know about getting your takeaway promotions out there.
We’re still delivering leaflets as much as we can, so here goes:
Let your customers know you’ve changed and you’re awaiting their order
Unless they happen to walk past your location on their daily walks, they’re likely to assume you’re closed for business. The first thing you need to do is send out a leaflet telling people you’re still open and you’re now providing a takeaway service. Send your menu as part of your takeaway promotions leaflet so customers know what you’re going to be serving.
Use targeting to appeal to the right customers
Leaflets have a wide reach, especially when you’ve got a team on your side. But how do you know where to pitch your message? Choose the right postcode areas to send your leaflet to so you don’t waste money. It’s pointless targeting a village six miles away when you don’t deliver that far. If you don’t offer a delivery service, then your customers should be walking distance, but do you know all the streets in your area? That’s where you need help with bespoke mapping tools.
Include all relevant information
Your operations are different now, so include any important changes people need to know about, e.g. how to collect food orders or what the delivery service will entail. Don’t forget your contact information, payment methods and how you’re keeping to social distancing measures. Let clients know how they can do their bit to keep your staff safe too.
Use offers and loyalty schemes
Many of our regular customers include offers and loyalty schemes as part of their leaflet campaign. Give your new clientele a good reason to consider you from the wealth of other options. A loyalty card is a cost-effective way to promote your food and encourage repeat custom.
Don’t neglect good design or copy
Branding is everything and in no place is it more important than in your leaflet campaign. A leaflet can’t just look pretty – It needs a standout message with clear information. At the same time, it can’t be a cluttered side of A4 with no attention to layout. Good design draws the eye to the most important parts of the page and helps the customers process information. Learn our tips for writing your leaflet copy in our dedicated blog, and get our design tips here.
UK Leaflets provides design, printing and door to door delivery services to help you craft the right message and get it in front of the right eyes. Our bespoke mapping tools ensure you deliver to the right areas. Give us a call if you want to know more: 01695 711969